
AOG Ambassador Program
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AOG Ambassador Program *
My role in the AOG Ambassador program was to strategically promote ArtistOnGo's rental platform to hairstylists. I began by identifying key micro-influencers whose content aligned with our brand, then utilized a customized recruitment script to articulate the program's offerings. After successful onboarding, I provided personalized salon recommendations that resonated with each ambassador's "vibe." I clearly defined content deliverables, an introductory video and a salon tour video, and supported their creation with a comprehensive example video and curated scripts for each ambassador and their chosen salon. Content collaboration on Instagram was crucial, with final videos going live 1-2 weeks after my approval. This program was instrumental in building strong audience trust and illustrating the seamless experience of our platform. Overall, the 20 ambassadors we recruited generated over 15,000 new account reaches and a total of 50,000 impressions on Instagram.